{"id":16436,"date":"2025-02-13T13:19:11","date_gmt":"2025-02-13T13:19:11","guid":{"rendered":"https:\/\/torontotribune.ca\/index.php\/2025\/02\/13\/many-canadians-willing-to-ditch-u-s-booze-but-not-netflix-poll-national\/"},"modified":"2025-02-13T13:19:11","modified_gmt":"2025-02-13T13:19:11","slug":"many-canadians-willing-to-ditch-u-s-booze-but-not-netflix-poll-national","status":"publish","type":"post","link":"https:\/\/torontotribune.ca\/index.php\/2025\/02\/13\/many-canadians-willing-to-ditch-u-s-booze-but-not-netflix-poll-national\/","title":{"rendered":"Many Canadians willing to ditch U.S. booze, but not Netflix: poll\u00a0 – National"},"content":{"rendered":"


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A new poll suggests many Canadians are willing to use their spending power to protest U.S. President Donald Trump\u2019s tariff threats<\/a> and attacks on Canadian sovereignty \u2014 but not if it means they have to kick their Netflix<\/a> and Disney+ addictions.<\/p>\n

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A Leger survey that polled 1,590 Canadians between Feb. 7 and Feb. 10, 2025 suggests an overwhelming majority of Canadians \u2014 81 per cent \u2014 have significantly increased how many Canadian-made products they buy, or will do so soon.<\/a><\/p>\n

But only 28 per cent of Canadians told the pollster they have or will be cancelling their subscriptions to U.S. streaming services, compared with 34 per cent who say they will not be cancelling them.<\/p>\n

About one in three people polled also said they are unwilling to stop making online purchases from U.S.-based companies.<\/p>\n

Because the poll was conducted online, it can\u2019t be assigned a margin of error.<\/p>\n

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More than half of those polled \u2014 56 per cent \u2014 told Leger they\u2019re ready to cancel or avoid travel to the U.S. and 59 per cent said they are ditching U.S. alcohol.<\/p>\n

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Only 14 per cent of Albertans said they would cut off U.S. streaming services \u2014 the lowest percentage recorded for any province. Quebec saw the largest percentage of respondents willing to cancel their U.S. streaming subscriptions at 36 per cent.<\/p>\n

About one-fifth of Canadians said the question about a U.S. streaming subscription did not apply to them.<\/p>\n

William Huggins, an assistant professor of finance and business economics at McMaster University, said many people may be unwilling to give up American streaming services because they don\u2019t see alternatives. He said Canada should expand the availability of non-U.S. programming.<\/p>\n

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\u201cIf there\u2019s a perceived cost or we don\u2019t think that things are equivalent, then we don\u2019t like it,\u201d Huggins said. \u201cThere\u2019s a bigger burden.\u201d<\/p>\n

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Almost two in three respondents over the age of 55 and almost half of those between 18 and 34 years old said they would avoid or cancel travel to the U.S.<\/p>\n

At 84 per cent, women were slightly more likely to say that they were boosting purchases of Canadian goods than men at 78 per cent and people aged 55 and over were more likely to endorse a \u201cbuy Canadian\u201d approach at 88 per cent than those between the ages of 18 and 34, at 74 per cent.<\/p>\n