Independent (LON:) Streaming Companies Donating CTV Advertising Inventory to Support Charities Helping Those Affected by the Los Angeles Area Fires
Cineverse, which created the 15-second spot, is making it available to all OTT.X members to use on their linear FAST channels and AVOD platforms calling on their audiences to donate. Through Cineverse’s network alone, CTV advertising reaches approximately 80 million viewers per month. Channels currently running the spot include Barney, Comedy Dynamics, Crime Hunters, Dog Whisperer with
Current charitable organizations included are:
- Altadena Girls is helping young girls regain their sense of self and confidence. Started by Avery, a local teen, whose community was struck by the devastating
Eaton (NYSE:) Canyon Fire , which led to the destruction of many schools, including her own. - Animal Wellness Foundation has rescued countless animals affected by the LA fires. They urgently need monetary donations to provide medical care, food, and shelter for the growing number of burned and injured animals in their care.
- Baby2Baby has provided over 2M emergency supplies to children and families affected by the
Los Angeles fires. Your help ensures continued support in the difficult weeks and months ahead. - BLHF: Boris Lawrence Henson Foundation is providing vital mental health services to marginalized communities in areas devastated by the LA wildfires, offering a path to healing and stability.
- California Fire Foundation supports families of fallen firefighters and the firefighters themselves. Your donation strengthens their work and supports
California’s firefighters and the communities they protect. - Chamber of Mothers LA Chapter is actively supporting moms & their families suffering from the LA wildfires through numerous local on-the-ground initiatives, including the preparation & distribution of post-partum care kits and providing psychological support services to moms and parents about parenting through this crisis.
- GoFundMe Org’s Wildfire Relief Fund is currently supporting relief and recovery efforts related to the Palisades, Eaton and Hurst wildfires burning in L.A. County by sending emergency relief grants of
$1,000 each to individuals who have lost homes, loved ones and property. - Los Angeles Food Bank, with partner agencies, is providing vital assistance to those impacted by the recent fires, which have disrupted access to nutritious food. Your support helps ensure ongoing relief.
- Pasadena Humane has rescued over 400 animals from the Eaton Fire Emergency. They urgently need monetary donations to cover medical supplies and resources as they care for the increasing number of burned and injured animals arriving at our shelter.
- PATH: People Assisting the Homeless has responded swiftly to the devastating fires impacting
Los Angeles County , which has affected their unhoused neighbors. Your support enables them to provide critical resources and assistance to those in urgent need.
Said OTT.X CEO & President
Said OTT.X Vice Chairman and Cineverse President & Chief Strategy Officer
Said Pledge CEO
About Pledge
Pledge is the world’s most trusted and innovative fundraising platform that has facilitated over
About Cineverse Streaming
Cineverse owns and/or operates a wide range of premium streaming brands, from free, ad-supported streaming television (FAST) channels to subscription video-on-demand (SVOD) apps. These span fandoms “ from single IP channels around pop cultural icons such as
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in
About OTT.X
OTT.X is a non-profit trade association for OTT, CTV & Streaming, empowering the organizations that are transforming the distribution, monetization and audience experience of video content. Through its conferences, industry initiatives, and community gatherings, OTT.X helps members connect, grow their businesses, gather insights, and collaborate on impactful projects that remove obstacles, enhance efficiency, improve visibility, enable scalability, and push the industry forward. OTT.X members form a vibrant & powerful community of content providers, publishers, platforms, channels & technology organizations that seek to grow their business and innovate the technologies, operations and business strategies for video distribution, consumer engagement and the viewing experience.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors,
