“ Newly Created Role Underscores Horizon’s Focus on Enterprise Innovation, Technology Transformation, and Client-Centered Growth “
Horizon Media Holdings, the privately-held umbrella organization that includes Horizon Media “ the world’s largest independent media agency “ also houses affiliate agencies including Horizon Next (LON:) (full-service marketing);
Lord, who stepped away from the marketing and media industry for nearly a decade to take on leadership roles in advanced technology, has a distinguished career driving enterprise transformation and innovation. As IBM (NYSE:)’s first
“Bob’s extraordinary track record is synonymous with transformation,” said Koenigsberg. “His accomplishments across technology, innovation, and business transformation make him the ideal leader to drive Horizon Holdings forward. He brings a unique executive leadership at the nexus of media, marketing, and technology, and his experience leading digital ecosystems, building media platforms, and scaling global agencies aligns perfectly with our vision for growth. With Bob’s ability to harness advanced technology to build ecosystems that not only solve complex challenges but also drive real growth for clients, we are set to go deeper into new frontiers while strengthening our core. I look forward to working with him to ensure we remain agile, forward-thinking, and deeply attuned to the voice of our clients, redefining what it means to be an independent, tech-centered, and people-first organization.”
Lord serves on the boards of Integral Ad Science (NASDAQ: IAS) and Finance of America (NYSE: FOA), as well as private companies Delve and Certified Collectibles Group (CCG). He has previously served on the boards of Williams-Sonoma (NYSE: NYSE:), various Blackstone (NYSE:) portfolio companies, AquaFinance, and Screenvision Media. In addition, he is currently an Executive Fellow at Harvard Business School teaching in the entrepreneurial program “Scaling Technology Ventures.”
“I am honored to join Horizon Holdings and contribute to shaping its next chapter,” said Lord. “Horizon Media has built an incredible reputation for delivering innovative, client-first media solutions, and Horizon Holdings represents an exciting opportunity to build on this foundation. Stepping away from media and marketing for almost a decade to immerse myself in AI, data, and quantum computing was a transformative experience “ one that provided invaluable insights into how advanced technologies can unlock new possibilities, solve challenges, and revolutionize business and society.”
“Now, he continued, “I’m focused on bringing this experience back to the marketing and media industry to modernize technology tool sets with AI and allow greater transparency into consumer data. This approach will help to maximize ROAS and deliver an increased value exchange for brands and their customers. Horizon Media Holdings and its long history of media innovation is uniquely positioned to lead this revolution. Together with Bill and the broader team, we’ll explore new opportunities, develop bold solutions driven by real-time data insights, and utilize Large Language Models (LLMs) and cutting-edge data tools to create an integrated open marketing platform and ecosystem for our clients and partners.”
Lord has been named one of CRN’s 50 “Most Influential” Channel Chiefs and one of Adweek’s Top 50 Media, Marketing and Tech Executives. He also co-authored a book, “CONVERGE: Transforming Business at the Intersection of Marketing and Technology.” Lord holds a BS in and Operations Research from Syracuse University and an MBA from Harvard Business School.
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest
